The Shell Bonus Miles Program
Experience the benefits of a unique partnership between Shell and Air Miles. With the Shell Bonus Miles program, regular customers can accumulate Air Miles up to four times faster. It’s simple: visit Shell before each refuelling to accelerate your savings for rewards. The more you refuel, the more Air Miles you earn. For instance, by filling up with Shell V-Power every week, you can earn up to four Air Miles per liter.
The Case: Transforming Stamp Savings into a Customer Card
In collaboration with Shell and Air Miles, we have successfully transitioned from the traditional stamp-saving system to a streamlined customer card model where Air Miles are effortlessly accumulated. Several million cards are now actively used by Shell savers. Additionally, we manage the mailings—each card is affixed to a carrier and directly dispatched to the customer. To facilitate this process, we utilize two fully automatic mailing machines, ensuring efficiency and accuracy in our operations.
